Craft chocolate makers are bean-to-bar chocolatiers who work directly with cacao beans, managing the entire process from sourcing to finished product. They focus on quality, transparency, and flavor, often emphasizing the unique characteristics of cacao origins. Many are committed to ethical sourcing and sustainability, building direct relationships with growers and prioritizing traceability. While their methods and styles vary, craft chocolate makers typically take a hands-on approach and present chocolate as a nuanced, origin-driven food rather than a mass-produced sweet.