“Think before you eat, choose good ingredients, understand how flavor works, and make an effort to cook.”
(Peter Kaminsky, Culinary Intelligence (Knopf, 2012), Food Editor of the Wall Street Journal)
If you follow Peter’s philosophy for maximizing flavor in everything you eat and cook, and eating only delicious and flavorful foods, in the end you will be more satisfied with smaller portions while enjoying more one of life’s greatest pleasures – food. Or, to state it another way, wouldn't you rather eat a small amount of something extraordinary, than a lot of something mediocre?; not only is it healthier for you, but you will be more satiated in the end.
As it turns out, Peter is right; if you follow the flavor, not only will you enjoy your food more, but you will also eat healthier, because those things in food that give food its flavor, the poliphenols, also give food it's health benefits; Olive Oil alone can have ov er 200 poliphenols, including those that give olive oil its anti-inflamatory properties. So not only will real, high quality foods and ingredients help you enjoy your food more, because they tastes better, but you will enjoy your food for longer, because they are healthier for you!
But you can’t talk about exceptional food without talking about people; the people who grow or make amazing food products, the people who seek out those products and bring them to “the masses”, and the people who buy and eat those products in their restaurants and in their homes. If we learned anything in our high school economics class, it’s that it takes all three for a market to exist and thrive.
Since 1997, we have been supporting family owned artisan food producers who think about food and ingredients the way we do. It’s these small producers who keep us close to the ground and close to the roots of where our food comes from, and whom without, we wouldn't have any flavor left in our foods at all. It’s the creation and distribution of these original, healthy and flavorful foods that helps those foods survive and thrive, and helps fight off the continued commercialization and mechanization of food production in the US, as well as the spread of GMO and nutrition-deficient foods so prevelent today, and slow the continued decent into blandness and lack of flavor.
At ChefShop.com, we live by the purity and provenance of our products; we travel the countryside to find the perfect Rainier cherry harvested at its peak of sweet, juicy lusciousness, or we taste hundreds of chutneys to select the most perfect and delectable balance of exotic spices with tart, pungent, and fruity flavors made from locally grown fruit, or we cull through hundreds of olive oils to find the best quality and flavor that represent not only the tradition of the region from which they come but also the value of modern cultivating and pressing practices. And these are just a few examples... Bottom line: We feel that flavorful, quality foods nourish our bodies and our minds in equal measure.
But, the quality of our food doesn’t tell the whole story. We also work closely with the farmers and artisans who share everything from freshly harvested emmer to individually dipped chocolates with us - and we tell your their stories. We care about supporting family farms and preserving real foods. And, we care about sustaining small purveyors by bringing their handcrafted, hand-grown products to market. When you buy from ChefShop.com, you are getting the purest foods made by people - bottom line. We’ve individually selected for quality based first and foremost on flaovr, but also the purity of their ingredients and their adherence to tradition and purity. It’s mouth-watering food born from passion and commitment. And we are counting on you to know and taste the difference.
ChefShop.com offers a seasonal selection of the very best artisan-produced foods and fresh products from around the world. The majority of the products are handmade or grown using pure, natural ingredients, and traditional, often centuries-old, techniques and recipes. Products include a broad selection of domestic and imported estate olive oils, DOP balsamic vinegars, and exotic and hard-to-find spices and herbs. They also offer a growing list of fresh food items, such as tree-ripened fruit, wild Alaskan salmon, smoked-to-order organic turkey, made-to-order artisan chocolates, and seasonal Parmigiano-Reggiano cheeses from Italy.
Freshness, purity, healthiness, tradition, value, consistency, knowing the provenance of each product, and most importantly, flavor are ChefShop.com’s criteria when deciding what products to offer our friends; our customers.
eat simply! live well! ©