The Family Reserve by Conservas Ortiz is a very special product: It has been aged for one year. Like a good wine, aging is a benefit. The olive oil continues to enhance the flavor of the tuna, almost as if it were curing it. The flavor becomes richer, more pronounced.
About Ortiz - Growth of a Fifth-Generation Enterprise
Conservas Ortiz takes painstaking care over the origin and freshness of every fish prepared, and all Bonito del Norte are individually line-caught. Spanning more than a 100 years and five generations - still family-run - Ortiz has perfected the balance between employing modern techniques to achieve greater quality while maintaining a scrupulous respect for tradition - particularly traditional fishing techniques to ensure that the fish are properly handled, improving the flavor and texture of the final product.
Conservas Ortiz dates back to the 19th century. After the death of Lázaro Nafarrate in 1850, his daughter Higinia Nafarrate married Antonio López de Aréchaga, leading to the birth of a child called Petra López de Aréchaga Nafarrate. Years later in 1891, Bernando Ortiz de Zárate, the founder of Conservas Ortiz, married Petra López de Aréchaga Nafarrate; soon, they had a son, José.
Bernardo learned the trade from his brother-in-law and started work in the fish canning industry. He bought anchovies and white tuna - bonito del norte - on the docks from the fishermen, and taking advantage of the possibilities offered by marinating and wooden casks, sold the fish throughout the northern Castile region the following day. In order to make the company as efficient as possible, he invented and created a system of factories that only operated during the fishing season.
Bernardo died when José was still a child, and Petra ran the company for the next few years, when it became known as "Viuda de Ortiz" and then "Viuda de Ortiz e Hijo" (Widow of Ortiz and Son). Canning techniques gradually improved and Conservas Ortiz opened five fixed plants, located along the coast of the Basque Country, Cantabria, and Asturias. In 1942, José Ortiz and his son José Antonio Ortiz created the company that became Conservas Ortiz S.A. in 1956. The fifth generation of the family is currently managing the company.